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From the Vault.
Creator stories, platform updates, and actionable tips for fans and sellers
Mike Tomlin just became a Minecraft YouTuber. Episode one pulled 3.2 million views in four days.
Former Steelers coach Mike Tomlin revealed a Minecraft city he has built for 12 years, and episode one hit 3.2 million views in four days. The hobby beat the highlight reel.
BenDaDonnn got tased outside a Texas A&M bar. Now he says he's suing.
Hours after Texas A&M Football's X account called itself "@BenDaDonnn approved," the Miami streamer was tased and arrested in Northgate. Now he says he was racially profiled and plans to sue.
Madi2Hotty and ReemKnocks just got banned from Twitch. A ComplexCon brawl did it.
Twitch reportedly suspended IRL streamers Madi2Hotty and ReemKnocks for 30 days after two days of brawling with Kick streamer Big Loaf at ComplexCon 2026. The clips went viral. The income went dark.
Kai Cenat says he's going to space. He's hiring astronauts and starting in 2027.
Kai Cenat says he's assembling astronauts and space researchers, with 2027 as the year the project starts. The flight isn't the content anymore. The prep is.
FGTeeV's Duddy livestream exposes the family-channel risk nobody prices in
FGTeeV's Duddy went live on Instagram in apparent distress and turned on his own family. The family is asking people to stop sharing it. The real story is what a 25M-subscriber family business does to a household in crisis.
Grandma Dong just crashed YouTube's growth chart. She's a licensing operation.
Grandma Dong added 340,000 YouTube subscribers in a week and hit #20 on Tubefilter's global chart. The grandma is a character; the channel is a syndication business posting licensed Chinese clips five times a day.
A streamer got swatted inside a Waymo. He had $200K in Pokémon cards.
Austin police pulled over a driverless Waymo mid-stream on a swatting call, then needed Waymo to unlock it before searching Nick White's suitcase of Pokémon cards. Swatting just met the robotaxi.
Dhar Mann just opened Advertising Week as its first chief creator officer
Dhar Mann opened Advertising Week New York as its first chief creator officer and launched a $100 million creator-brand deal target. Big win for creators, but read the fine print.
Nadeshot just posted an AI casino ad. 100 Thieves had sworn off AI a day earlier.
One day after 100 Thieves said "AI has no place in our apparel design," co-founder Nadeshot posted a fully AI-generated Roobet casino ad, then called the backlash "incredibly dramatic."
MoistCr1TiKaL just landed a RuneScape cartoon. His studio is producing it.
Jagex revealed an animated RuneScape series at RuneFest, and MoistCr1TiKaL's Meatier Productions is co-producing it with Lyrical Animation. This is what a creator moving past ad revenue looks like.
MrBeast just sat down in the Shark Tank. Season 18 opened in 'Beast Mode.'
MrBeast and Beast Industries CEO Jeff Housenbold paid $250K for 55% of AI toy Ball 2 on the Shark Tank Season 18 premiere. Distribution, not cash, closed the deal.
TikTok will now chase your brand-deal money for you, and it takes zero cut
TikTok One Pay guarantees creators get paid for brand deals within 30 days of posting, with no TikTok cut. It's a real cash-flow win, and a quiet power grab over who controls creator money.
Ironmouse's Mouseathon just ended. 30 days, about 243,000 subs, and no new record.
Ironmouse's 2026 Mouseathon ran 30 days and pushed her into Twitch's top five, but subs peaked near 243K, about 25% below her 2024 high. Attention came back. Paid conversion didn't.
Twitch is reading every stream now. AI decides who gets the ad money.
Twitch CEO Dan Clancy says the platform transcribes every live stream and lets AI decide which advertisers' ads run on your channel. Creators can't see, appeal, or audit the call.
Kai Cenat, Druski and Kevin Hart just shadow-dropped a movie, and Twitch was the trailer
Livestream From Hell hit Prime Video with almost no promotion, a year after its teaser premiered live to 550K+ viewers on Kai Cenat's Mafiathon 3. The creator audience was the marketing plan.
Kai Cenat says he's suing Reggie. The allegations went live on Instagram.
Kai Cenat says he will sue former Clover Boys member Reggie for defamation after unverified allegations aired on Instagram Live. As of Oct. 1, nothing has been filed.
Jubilee just booked CNN. A YouTube debate show is co-hosting a Senate town hall.
CNN and Jubilee Media will co-host a live Texas Senate town hall with James Talarico on October 14. It's the network's first partnership with the YouTube studio, and it shows who holds the young audience now.
Hasan Piker just outgrew a college venue. 3,000 people RSVP'd for his UT Austin speech.
More than 3,000 people RSVP'd to see Twitch streamer Hasan Piker at UT Austin. He got a room for about 460, a $20,000 security bill, and a lesson every creator should study.
Kane Parsons just sat next to the Oscars boss. YouTube is taking the ceremony.
The Academy sold its Oscars move to YouTube with a YouTuber at its side. Kane Parsons, whose $10M debut Backrooms passed $400M worldwide, joined Bill Kramer in Zurich, and creators should read it as a power shift.
MrBeast said his $10 million video probably wouldn't perform. It passed 51 million views anyway.
MrBeast predicted his nearly $10M Ghana village video would underperform. It passed 51 million views, and it proves fans will follow a trusted creator into formats the algorithm supposedly punishes.
Kyedae just set her Twitch comeback. October 20 ends an 18-month exit.
Kyedae updated her bios with a date: she's back on Twitch October 20, ending an 18-month break she took because she'd come to resent streaming. Her return is a live test of whether an audience waits.
YouTube pulled the MrBeast Files at 3 million views. The internet reuploaded it anyway.
InternetJanitor's "The MrBeast Files Are Really Bad" hit roughly 3 million views in four days before a copyright takedown. Reuploads, Shorts, and TikTok edits made it bigger. Here's what that means for creator income.
Lucan Pevidor just held YouTube's #1 growth spot for a fourth straight week.
Brazilian Shorts creator Lucan Pevidor added 1.6 million subscribers and topped Tubefilter's Global Sub Top 50 again, out-growing MrBeast and a flood of AI channels. Here's what his run means for creators.
Ironmouse is 26 days into her comeback subathon. Mouseathon ends October 1.
Ironmouse's Mouseathon Returns hits its final week, with half the revenue going to the Immune Deficiency Foundation. The real story is who holds the money when the timer stops.
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